Keeping Your Business Moving in Quiet Season

Woman working on a laptop on the beach under palm trees

There is something about January. Everyone comes back with energy, plans are made, goals are set, and momentum builds fast. Then, at some point in the year, the rhythm changes. Replies slow down. Meetings get pushed. The person who needs to sign off is on holiday. For anyone running a business, selling a product, organising […]

Why Every Founder Needs to Own Their Story

Caroline Cary, fundraising strategist and campaign director, smiling outdoors

If you have started a business, you already have a story. Most of the small business owners I work with have quietly forgotten this. They think the story is the thing that comes later, once the brand is polished, the website is finished and the marketing plan is in place. The truth is the other […]

How AI Is Changing the Way You Get Found Online

google Seo and Geo

For the past 18 months, the rules of being found online have been rewritten almost completely. This is one of those moments that history will probably call obvious in five years time. For most of us, the way we have understood SEO since 2010 has just quietly stopped working. The number of people typing a […]

The Real Reason So Many Campaigns Stall

chess board failure

Most campaigns do not fail because of the cause. They fail because somewhere along the way the people running them lose belief in their own ask. I have seen this in 30 years of leading campaigns. It applies to charities raising for big projects. It applies to founders launching new businesses. It applies to leaders […]

What I Wish I’d Known Raising My First £100k

Girl writing a list

The first £100,000 is never about the money. It is about the people willing to believe in what you are doing. That is something I wish someone had told me very early on when I started out because when you sit down to plan a fundraising campaign for the first time, the number on the […]

Getting to Know 36 Brilliant Business Owners

ENL Collective,

When I started building the ENL Collective, I knew it would take time. What I perhaps didn’t fully realise was just how much joy, inspiration, learning and genuine connection would come from sitting down with every single founding member and really getting to know them properly. It has honestly been one of the most rewarding […]

The Trials and Tribulations of AI in Business

chat gpt gemini claude ai perplexity

One of the projects I am working on at the moment is my business, the Eat Nourish Love Collective, and it is through this that I am really starting to see how much the world of work is shifting. Conversations around AI are coming up more and more, and not just in a technical sense, […]

Why Affiliate Infrastructure Matters for Growth

Caroline Cary presenting the Eat Nourish Love Collective brand at a live event showcase

Over the past few years, I have spent a huge amount of time listening.Listening to founders. Listening to small businesses. Listening to creators who are building something meaningful, often on their own, with enormous passion and commitment. Again and again, I hear the same question: “How do I get seen?” Many extraordinary brands are doing […]

How AI Is Changing the Future of Business

Business owner reviewing finances on a laptop

I have found myself increasingly fascinated by artificial intelligence. Not in a fearful way, but with genuine curiosity about what it means for how we live, how we work, and how we build businesses. Here we go again – my fascination of curiosity! Only recently, I was reading about new tools that can create music […]

Why I’ve Started Looking at What’s Happening in Finance

Fanned stack of British pound banknotes in various denominations

It’s not because I’m a financial analyst. I’m not. But I am someone who watches patterns. I pay attention to what is shifting in the world around us. And right now, so many of our structures are changing so quickly business, politics, technology, climate, culture that I’ve found myself wanting to understand what’s happening underneath […]